Star Wars Had a Very Strange M&M's Collaboration and One Leia Figure Makes It Even Weirder
ComicBook.com
Last updated: October 28, 2026
The article discusses a peculiar collaboration between Star Wars and M&M's, primarily focusing on the tie-ins made during the prequel trilogy era. It highlights the strangeness of these marketing efforts and points out a specific Leia figure that further amplifies this oddity.
- The collaboration involved M&M's characters being integrated into Star Wars-themed promotions and merchandise. These included M&M's figures dressed as Star Wars characters, appearing in commercials, and being part of various collectible items. The marketing aimed to leverage the popularity of both franchises to appeal to a wide audience.
- A particular point of oddity raised is a Princess Leia M&M's figure. The description implies this specific item was particularly unusual within the broader context of the M&M's and Star Wars crossover. The article suggests that while many might recall the collaboration, the full extent of its strangeness, exemplified by such figures, may have faded from public memory. The intent was likely to blend the fun of M&M's with the epic narrative of Star Wars, creating a unique, albeit peculiar, marketing synergy that aimed for broad appeal across different demographics.
