Amazon Discusses ‘Apprentice’ Reboot—With Don Jr. as a Potential Host
Wall Street Journal
Last updated: April 30, 2026
Amazon is reportedly in discussions to reboot "The Apprentice," the reality competition show that previously featured Donald Trump. This follows Amazon's acquisition of the "Melania" documentary, indicating a potential strategy to engage with content related to the former President and his family.
- Amazon is exploring the possibility of reviving "The Apprentice," a show where Donald Trump was the host. This development comes shortly after Amazon acquired the "Melania" documentary.
- The revival of "The Apprentice" would mark a significant move for Amazon Prime Video, potentially tapping into an audience interested in celebrity and business-focused reality television.
- Details regarding potential hosts, format, or production timelines for a reboot have not yet been disclosed.
- The acquisition of the "Melania" documentary suggests Amazon's interest in content associated with prominent political figures.
- "The Apprentice" originally aired from 2004 to 2015 on NBC, with Donald Trump serving as its star and executive producer.
- The show focused on a group of contestants competing in business-related challenges, with Trump making decisions on who would be "fired."
- The potential reboot is still in early discussion stages.
