Inside Zegna’s Runway Show Afterparty at Bar Marmont With Surprise Performance by The Sparks
Hollywood Reporter
Last updated: June 9, 2026
Zegna hosted its summer 2027 runway show on Malibu Pier, followed by an exclusive after-party at West Hollywood's Bar Marmont. The event aimed to blend fashion, cinema, and cultural gathering, featuring a surprise performance and curated film projections.
- Zegna's summer 2027 runway presentation took place on Malibu Pier, culminating in a post-show celebration at Bar Marmont. The event attracted notable figures from fashion, film, music, and sports, including Rami Malek and Kevin Love.
- The after-party featured a surprise performance by the band Sparks, who were on a break from their international tour. A large screen displayed films by acclaimed directors such as Federico Fellini, Luchino Visconti, and Michelangelo Antonioni.
- These cinematic works influenced the design choices of Zegna's artistic director, Alessandro Sartori, for the new collection, which draws inspiration from the summer spirit and the fusion of Italian craftsmanship with global influences.
- To foster intimacy and encourage guests to be present, personal photography was prohibited, a notable exception for a Los Angeles event. Professional photographers were permitted to document the occasion.
