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Costa launches a Jaffa Cake frappe and it's the perfect caffeine hit for summer

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Costa Coffee has launched a new summer drinks menu featuring a standout Jaffa Cake Frappé. This new offering is part of Costa's seasonal promotions aimed at attracting customers during the summer months and introducing innovative, flavor-inspired beverages.
  • Costa Coffee's summer menu introduces a Jaffa Cake Frappé as its headline item. This drink aims to capture the popular flavor profile of the well-known biscuit confection in a blended, iced beverage format. The launch signifies Costa's strategy to leverage existing popular flavor trends and create novel drink experiences for consumers. The Jaffa Cake Frappé is expected to be a significant draw for customers seeking refreshing and novel taste options. The company's continued innovation in its seasonal offerings highlights a competitive approach within the coffee shop market, focusing on limited-time products to drive footfall and sales. This product taps into nostalgia and the widespread appeal of the Jaffa Cake brand, aiming for broad market acceptance. The introduction of such unique, flavor-based frappés is a key element of Costa's marketing strategy for the summer season.
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