Anna Sawai Says New Role As Global Ambassador for Hibiki Whisky Is 'Very Personal'
Variety
Last updated: May 12, 2026
Japanese actress Anna Sawai has been appointed as the inaugural global ambassador for Hibiki, a distinguished Japanese whisky brand. This partnership marks a significant moment for Hibiki Whisky as it launches its first global campaign featuring Sawai.
- Anna Sawai, recognized for her roles in prominent films and television series, will represent Hibiki Whisky on a global scale. Her appointment signifies The House of Suntory's commitment to reaching a wider international audience through a prominent and respected personality.
- The collaboration will involve Sawai appearing in Hibiki Whisky's initial global advertising campaign, aiming to elevate the brand's profile and connect with consumers worldwide. This strategic move underscores Hibiki's dedication to craftsmanship and the art of Japanese whisky making, associating it with Sawai's sophisticated and accomplished persona.
- The campaign is expected to highlight the meticulous blending and rich heritage of Hibiki, further solidifying its position as a premium Japanese whisky. Sawai's involvement is anticipated to resonate with both existing aficionados and new consumers interested in experiencing the nuances of Japanese spirits.
