How Enrique Riquelme is succeeding in his election campaign at Real Madrid
French Football Weekly
Last updated: June 5, 2026
Enrique Riquelme, initially underestimated, has gained significant traction in his bid to unseat Florentino Pérez as Real Madrid president. His campaign focuses on professionalizing the club, attracting major talent, and preserving its traditional identity against external investment.
- Riquelme, a previously lesser-known Spanish businessman, has significantly closed the gap with incumbent Florentino Pérez through assertive media presence and compelling promises.
- Key proposals include appointing a sporting director, with legendary figures like Raúl González and Fernando Hierro potentially filling key roles.
- He has pledged to sign top players like Erling Haaland and Rodri, promising to notarize these commitments.
- Riquelme opposes external investment, framing it as Pérez attempting to "sell" the club and diminish member ownership, while advocating for increased access for local supporters.
- Campaign promises also include a 50% reduction in social contributions until a Champions League win and improved supporter travel organization.
- Riquelme is effectively exploiting Pérez's perceived weaknesses, including past collaboration with Barcelona on projects like the Super League and a perceived passive stance during the Negreira affair.
- He also highlights the absence of prominent Spanish players at Real Madrid and aims to "Hispanicize" the team, resonating with socios.
