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Katie Farmer: Our customers have adapted and adjusted to the tariffs

CNBC

Last updated: May 3, 2026

This article presents remarks from Katie Farmer, the CEO of Burlington Stores, regarding the impact of tariffs on her company and its customers. Farmer asserts that customers have successfully adapted to the price increases resulting from these tariffs.

Burlington Stores, a major apparel and home furnishings retailer, is navigating the economic landscape influenced by ongoing tariff policies.
Farmer indicated that Burlington Stores has managed the effects of tariffs by adjusting its buying practices and inventory management.
The company has absorbed some of the cost increases to mitigate the immediate impact on consumers.
However, a portion of the tariff-related cost increases has been passed on to customers through higher prices.
Farmer’s statement suggests a degree of resilience within the consumer base, as they have continued to shop at Burlington despite the price adjustments.
This adaptation by customers implies their willingness to accept slightly higher prices, perhaps due to the value proposition offered by Burlington or a general acceptance of the economic climate.
The success in managing customer adaptation is crucial for Burlington Stores' profitability and market position amidst trade policy uncertainties.
The company's strategy appears to balance cost management with maintaining customer loyalty and purchasing power.
Farmer’s outlook conveys confidence in Burlington’s ability to operate effectively under current trade conditions.