Saint West, 10, scores Nike campaign alongside LeBron James, Cristiano Ronaldo and more A-list athletes
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Last updated: June 5, 2026
Saint West, the 10-year-old son of Kim Kardashian and Kanye West, has made his debut in the fashion and entertainment industry. He appeared in a new Nike video campaign promoting the upcoming World Cup, featuring numerous high-profile athletes and celebrities.
- Saint West's debut was in a Nike campaign titled "2026 Is The Summer Of Dreams," released on June 4th, encouraging viewers to "Rip The Script."
- The campaign video prominently featured other celebrities such as LeBron James and Cristiano Ronaldo, and even a cameo from Ted Lasso.
- A follow-up video showed a soccer shoot, with Saint's mother, Kim Kardashian, making an appearance, wearing Nike SKIMS attire.
- Kardashian shared a photo of herself and Saint on set, with the caption "SOCCER SAINT."
- Earlier, Nike had released a slideshow of polaroids featuring celebrities, including Kardashian holding a "Sccr-Mom" license plate.
- This marks Saint West's first modeling and acting role in a fashion campaign, distinct from his sisters' involvement with the Skims brand.
- Despite being raised in the public eye and frequently attending sporting events, this is his initial venture into such a prominent public-facing modeling role.
