Instagram hits the copy button again with new disappearing Instants photos
The Verge
Last updated: May 15, 2026
Instagram is continuing its pattern of adopting features from rival social media platforms, specifically those popularized by Snapchat and BeReal. This latest move suggests a strategy of integrating successful functionalities from other apps to maintain user engagement and competitive standing within the social media landscape.
- Instagram is reportedly testing a new feature that prompts users to share a photo of themselves and their surroundings using both the front and back cameras simultaneously. This functionality closely mirrors BeReal's core offering, which encourages authentic, unfiltered daily snapshots.
- This initiative follows Instagram's previous attempts to incorporate elements from Snapchat, such as Stories and disappearing messages. The platform's ongoing efforts to replicate successful features highlight a strategy aimed at retaining users by offering familiar and engaging functionalities.
- The new feature, if rolled out, would allow users to capture a dual-camera image within the Instagram app. This move could be seen as a direct response to the growing popularity of apps like BeReal that emphasize spontaneity and authenticity in user-generated content.
- The company's approach to feature development appears to be driven by competitive analysis and the desire to capture market share by integrating proven user experiences from other successful platforms.
