Why More Indian Households Are Switching To Cold-Pressed Cooking Oils
ETV Bharat
Last updated: May 20, 2026
Indian households are increasingly shifting towards cold-pressed cooking oils, moving away from conventionally processed alternatives. This change is driven by growing awareness of health benefits and a desire for more natural food products.
- The shift reflects a broader trend of health consciousness among Indian consumers, who are seeking out oils perceived as more nutritious and free from chemical processing.
- Cold-pressed oils are produced using mechanical pressing without heat or chemical solvents, retaining more of the natural nutrients, flavor, and aroma of the original seeds or fruits.
- This method contrasts with refined oils, which undergo processes like high-temperature heating and chemical treatments that can degrade nutritional value and introduce undesirable compounds.
- Consumers are also influenced by concerns about the potential health risks associated with refined oils, such as increased risk of cardiovascular diseases and inflammation.
- The market for cold-pressed oils in India is experiencing significant growth, with a wider variety of options now available, including oils from mustard, coconut, groundnut, sesame, and sunflower seeds.
- This increased availability and consumer demand are reshaping the Indian cooking oil landscape, prioritizing health and natural quality over traditional factors like cost or habit.
- The trend signifies a greater emphasis on wellness and a proactive approach to dietary choices within Indian households.
