BTS’ citywide project draws global visitors, boosts tourism in Seoul
perigon
Last updated: April 22, 2026
BTS' citywide project "BTS The City: Arirang Seoul" concluded after a month, drawing significant international visitor numbers. The project aimed to boost tourism in Seoul by leveraging BTS' global popularity.
- The project, "BTS The City: Arirang Seoul," successfully concluded its month-long operation, attracting a considerable influx of international tourists.
- This initiative underscored BTS' substantial influence on Seoul's tourism sector, demonstrating their power as cultural ambassadors.
- The program featured various events and attractions across the city, designed to engage fans and provide a unique cultural experience.
- Big Hit Music, the group's agency, reported a strong turnout, indicating the project's success in driving economic activity and promoting Seoul as a travel destination.
- The event's success highlights the growing trend of K-pop's impact on global tourism and the potential for similar city-specific cultural projects.
- The project's positive reception suggests a promising avenue for future urban tourism strategies centered around popular cultural icons.
- The initiative contributed to Seoul's visibility on the international stage, fostering cultural exchange and economic benefits.
- The project's duration allowed ample opportunity for both local and international fans to participate and experience the city.
- Overall, "BTS The City: Arirang Seoul" served as a testament to the global appeal of BTS and their capacity to generate significant interest in South Korea's capital.
