Hong Kong’s Big JJ Seafood Hotpot gets fancy in new Central location
South China Morning Post
Last updated: May 13, 2026
A beloved local hotpot restaurant, known for its authentic flavors and vibrant atmosphere, has undergone a significant relocation. The move sees it establishing a new presence in a surprisingly upscale and unexpected venue. This transition reflects a strategic shift, potentially aiming to attract a different clientele or enhance its brand image.
- A popular local hotpot establishment has moved to the basement of Landmark Prince’s, a location typically associated with high-end fashion brands, after operating for five and a half years. This new setting is considered an unusual choice for a hotpot restaurant. The restaurant’s previous success was built on its traditional offerings and lively ambiance. The relocation to a more prestigious building suggests an ambition to elevate its market position. The basement location might offer a more exclusive or discreet dining experience compared to its former site. This move could be a strategic attempt to blend traditional cuisine with a modern, sophisticated environment, potentially attracting a broader customer base interested in both culinary authenticity and a refined atmosphere. The choice of location highlights a departure from typical dining environments for this cuisine.
