GM Hires New Buick And GMC Chief Marketing Officer
GM Authority
Last updated: July 22, 2026
General Motors has appointed Allyson Witherspoon as the new Chief Marketing Officer (CMO) for its Buick and GMC brands. This appointment fills a significant leadership vacancy that has existed since May.
- Witherspoon's extensive background includes over two decades of marketing leadership experience, most recently as the Global Head of Marketing for Instagram and Facebook's business operations at Meta.
- Her previous roles involved leading global marketing strategies and consumer engagement for major brands, including Nissan North America, where she served as Vice President of Marketing Communications and Strategy.
- At Meta, Witherspoon was instrumental in developing and executing marketing campaigns that drove business growth and brand visibility for a vast user base.
- In her new role at GM, she will be responsible for overseeing the marketing strategies for both the Buick and GMC divisions, aiming to enhance brand presence and consumer connection.
- This strategic hire signals GM's commitment to strengthening its marketing efforts for these key automotive brands as they navigate evolving market dynamics and consumer preferences.
- The appointment is expected to bring fresh perspectives and renewed vigor to the marketing departments of Buick and GMC.
