Seoul mayoral frontrunner’s answer to tourist overcharging: dual pricing
The Korea Herald
Last updated: May 18, 2026
Seoul's mayoral election features a proposal to address tourist overcharging. The candidate suggests a dual pricing system to manage the city's growing tourism industry and ensure fairness for both locals and visitors. This aims to balance economic benefits with resident concerns.
- Seoul's mayoral candidate, Chong Won-o, proposes a dual pricing system as a solution to perceived tourist overcharging. This policy aims to regulate prices for goods and services, ensuring that international visitors are not unduly exploited. The initiative arises in the context of Seoul's increasing popularity as a tourist destination. The proposal seeks to maintain the city's appeal while also protecting residents from potential economic disadvantages. This dual pricing strategy is intended to create a more equitable marketplace. The candidate believes this approach will contribute to sustainable tourism growth. It also aims to foster positive relations between tourists and the local community. This policy is a direct response to the challenges of managing a burgeoning tourism sector.
