Carhartt’s new waist pack is replacing lululemon’s belt bag — and I understand why
NJ.com
Last updated: May 13, 2026
Carhartt is launching a new Classic Waist Pack designed to compete with popular belt bags. This product aims to offer a practical and stylish alternative for consumers seeking versatile carrying solutions for everyday use.
- Carhartt has introduced its Classic Waist Pack, a new accessory for the summer season. This item is positioned as a competitor to established brands like lululemon, specifically targeting the market for belt bags. The pack features a durable construction, characteristic of Carhartt's workwear heritage, and is designed for functionality and everyday utility. Its design emphasizes practicality, offering ample space for essentials without being overly bulky. The pricing strategy and availability are key elements, as the brand seeks to attract consumers looking for value and robustness in their accessories. The launch signifies Carhartt's expansion into lifestyle accessories, leveraging its brand reputation for toughness and reliability into a broader consumer market.
