Lamborghini Joins Forces With Macron to Present Fresh Activewear Collection Just in Time for Summer
Autoevolution
Last updated: May 18, 2026
Lamborghini is planning significant product launches for spring 2026, coinciding with the company's 63rd anniversary. The brand, founded on May 7, 1963, has made a notable announcement prior to its anniversary.
- Lamborghini is set to introduce its first hybrid model in 2024, marking a significant shift towards electrification. This will be followed by a fully electric vehicle in the second half of the decade, targeting the luxury SUV segment. The company has committed to a comprehensive electrification strategy, with all its models expected to feature hybrid powertrains by 2025.
- This strategic move is driven by evolving market demands and increasing environmental regulations worldwide. The development of these new electrified vehicles requires substantial investment in research and development, as well as the retraining of its workforce.
- Lamborghini plans to unveil a hybrid version of its Urus SUV, aiming to balance performance with sustainability. The company's CEO, Stephan Winkelmann, has emphasized that electrification will not compromise the brand's signature performance and driving dynamics. The transition also involves adapting production facilities to accommodate new manufacturing processes for electric powertrains and battery technology.
- By 2026, Lamborghini aims to have a substantial portion of its lineup electrified, setting the stage for a fully electric future, which is slated for launch in the latter half of the decade. This ambitious plan underscores Lamborghini's commitment to innovation and its adaptation to the future of the automotive industry.
