Ford Stock (NYSE:F) Gains as the New Electric Pickup Prepares for Road Tests
TipRanks
Last updated: June 9, 2026
Ford is developing a new, more affordable mid-sized electric pickup truck, aiming to overcome the financial and reliability issues of the F-150 Lightning. The company is also reportedly working on a sporty hatchback successor to the Fiesta ST.
- New Electric Pickup: Ford is preparing to road test a new mid-sized electric pickup, expected to cost around $30,000. This vehicle is designed to be less expensive to produce and sell than the F-150 Lightning, which incurred substantial development costs and faced numerous recalls and minor issues impacting customer experience. The new model will be the first to utilize Ford's Universal Electric Vehicle platform.
- Hatchback Development: In line with its "No Boring Cars" strategy, Ford is also working on a sporty hatchback, described as a successor to the Fiesta ST. This vehicle aims to be capable and engaging, potentially revitalizing a segment that has seen some of Ford's recent offerings priced out of reach for many consumers. Decisions on naming and production specifics are pending.
- Investor Sentiment: Ford's share price saw a modest increase following news of the new electric pickup's upcoming road tests. Wall Street analysts currently hold a "Hold" consensus rating on Ford stock, with an average price target suggesting a slight downside risk after a significant rally over the past year.
