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FIFA World Cup 2026 food deals excite fans as friendlies draw to close

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As the 2026 FIFA World Cup approaches, major food and beverage companies are launching special, soccer-themed products and promotions to engage fans. This includes limited-edition menu items, collectible merchandise, and globally inspired flavors.
  • The 2026 FIFA World Cup will be hosted across 16 cities in Canada, Mexico, and the United States, with the tournament commencing on June 11 and concluding on July 19.
  • Crumbl is offering seven soccer-inspired weekly desserts throughout June, featuring unique flavor combinations and themed appearances.
  • McDonald's is introducing the FIFA World Cup 26 Meal and Happy Meal, which include collectible cups with soccer stars and Squishmallows with tournament-inspired jerseys, respectively.
  • Lay's, an Official Sponsor of the event, is releasing 40 limited-edition chip flavors inspired by international cuisines, with specific flavors available in the U.S. and other select regions globally.
  • TGI Friday's is providing special "Matchday Bites" and "Matchday Platters" with various wing and slider options, available until August 31.
  • Coca-Cola and Panini have partnered to offer collectible stickers featuring prominent international soccer players.
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